Killer content that's not for the faint of heart.
Writing should be fun. Sure, you might be a serious business with an equally serious message to put out into the world, but if you’re not connecting with your audience on a human level, they’re not going to be captivated, now are they?
I’m known for taking serious or complex topics and making them relatable; accessible; free of bullshit and nonsense jargon. And because I’ve got an obsessive eye for detail (did I mention that I have OCD? Not the ‘oh my god I hate mess – I’m so OCD’ type, but the actual funny brain type), I can instantly spot where you’re going wrong.
So let’s dive into what I do, professionally speaking.
Writing
Obviously. As a copywriter and content writer, writing is my lifeblood. Whether you have a bunch of facts that I can run with, or the basis of an idea that you need me to go off and research, it’s all the same to me.
Here are just some of the things I write on the regular:
Blogs
White papers
Case studies
Speeches
Sales emails
Website content
Social media posts
Campaign collateral
Press releases
Brochures
Toolkits
Newsletters
Internal comms
Guides
Advice pieces
Editing
You don’t always need content creating from scratch. Sometimes, you have a first draft, a jumble of drafts, or the bones of something great – you just need a professional to step in and work their magic.
I’m the magic.
I love transforming content from something ‘meh’ into something mesmerising. I’ll ask who your target audience is, what you’re trying to achieve, and when you need it done by (after I’ve got to the bottom of your business, of course). Then all you have to do is wait for a perfectly polished piece of copy to hit your inbox.
Et viola!
Proofing
Sometimes you need even less intervention. Your content is already written; you’re mostly happy with it, but you want to be sure.
I pride myself on my proofing skills, so rest assured that if your content has any reputation-damaging mistakes just hiding in plain sight, I’m going to spot them. I’ll also be able to advise you of any areas where your copy could be improved, tightened, or simply made more enthralling.
Consulting
Not every business has the budget for a full-on copywriting or content writing service – and that’s okay. Remember how I mentioned that I can easily spot where you’re going wrong? Send me your website and examples of your brand writing (from social media posts to blogs), and I can tell you how to step things up a gear.
I’ll whip up a short report that contains tip-top advice on where you can make improvements – complete with annotated examples of what’s not working and how you might want to change things. It’ll get you thinking differently about your content, and give you the objective insight you need for a quick brand refresh.
Let's talk dollar.
Or pounds, as I’m based in the UK. Dollar just sounds cooler though, right?
